Everything You Need to Know About Organic Cotton

What is organic cotton?

It is commonly grown using irrigated water and often using GMOS.
Organic cotton is grown without any of these harsh chemicals, mostly rain-fed and uses only natural fertilisers.
Certifications like GOTS (Global Organic Textile Standard) also stipulate that organic cotton can’t be grown using genetically modified seeds, which can threaten biodiversity.
Organic cotton even has social criteria that ensure a fair wage is paid for decent work, and protect agricultural workers from child labour, forced labour and restricted labour rights.
The Aral Sea

Olga, the founder of I’mdividual, was born in part of the USSR, now called Kazakhstan which is home to the Aral Sea.
This vast lake used to be the fourth largest in the world, at 68,000 km2 (over a third of the size of the UK!), but now sits at just 10% of its original size.
Its fishing industry has all but evaporated, destroying local economies and impacting global ecosystems.
The Aral Sea has been shrinking since the 1960s, largely because of irrigation for cotton crops when two rivers that fed the lake were diverted. The fashion and textiles industry, which uses over half of all the world’s cotton, has been blamed for this environmental disaster.
Cotton is very thirsty crop - it takes about 10,000 litres of water to grow just one kilogram of cotton; a single t-shirt uses enough water for someone to drink for 900 days!
But here’s the good news - organic cotton uses less water than conventional cotton - in fact 88% less water. Currently less than 1% of all cotton is organically grown, so the more we can invest in this more sustainable material, the better.
Organic cotton clothing
Here at I’mdividual, we use organic cotton extensively in our capsule collection, as the fabric is kind to the planet, and super-soft on the skin. Whether a crisp tailoring fabric for shirts, a structured jacquard for skirts or a smooth, stretchy jersey, organic cotton is a versatile and eco-friendly choice.
Explore our organic clothing options here:
The Classic Shirt | £170 The Jersey Top | £135