INDEPENDENT CONTEMPORARY WOMENSWEAR BRAND
Launched in 2019, I’mdividual is a contemporary womenswear brand based in the UK, which celebrates
sustainability without compromising on classic, timeless style. Our mission is to help busy women simplify their
wardrobe with interchangeable, ethically made, well priced classic pieces. Versatile and seasonless, our
capsule collections are carefully and thoughtfully designed for effortless, layered everyday look.
Using only 100% organic and natural fabrics, each garment is designed and handmade in London with love,
care and commitment to sustainable production, with circularity at the heart of everything we do. Find out
more about our four key pillars of sustainability here.
FASHION AS A FORCE FOR GOOD
designer Olga decided to do something about it. While researching the market, she found
that most fashion brands were not transparent enough and didn’t align with her own ethical values.
I’mdividual is not just another independent fashion brand, it is a force for good – a commitment to keeping
British manufacturing alive, a contribution to making fashion a better and cleaner industry.
“So much of the fashion industry has a huge negative impact on both people and the planet. When I started I’mdividual, I realised that as a designer, and more importantly as a mother of two young daughters, the only way forward was to build a brand with ethics, integrity and total transparency.” - Olga, Founder
OUR VALUES
Comfort everyday | Ethically made in London | Design to last
At I’mdividual, we are committed to our social and environmental impacts, ensuring that all fabrics we use are
sourced and manufactured responsibly. Our garments are made locally in London from 100% organic natural
materials with zero synthetic fibres. We also use recyclable packaging with zero plastic. Being as
environmentally friendly and as ethical as we can be, are our company ethos.
READ OUR ARTICLE ON DESIGNING FOR CIRCULARITY HERE